The Ultimate Guide to PPC Advertising in 2025: Strategies, Tools & Trends

PPC (Pay-Per-Click) advertising has become one of the most powerful ways to drive instant, targeted traffic to a website or landing page. Unlike SEO, which takes months to mature, PPC delivers immediate visibility, scalable leads, and predictable ROI. In 2025, platforms like Google Ads, Facebook Ads, TikTok Ads, and even AI-powered ad networks have revolutionized digital marketing. This …